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Lesson · 7 min read

The income statement: did the company make money?

The income statement answers the first question most people ask about a business: did it make money? This lesson walks one small company’s statement from top to bottom, then gives you three percentages that make any company’s results easier to judge.

A report card for a stretch of time

The income statement shows what a company earned and spent over a period, usually a quarter or a full year. You may also see it called the profit and loss statement (P&L) or the statement of operations. They are the same report.

The idea is simple. Start with what customers paid, subtract the costs of running the business, and what is left is profit (or a loss).

One detail matters a lot. A sale counts when the goods are delivered, not when the customer pays, so a sale can be recorded today and paid for two months later. That gap returns in the cash flow lesson.

Meet Pebble Creek Bikes

All four lessons in this track follow the same made-up company, Pebble Creek Bikes Inc. It builds bicycles in a small workshop and sells them in its own store and to bike shops in nearby towns. Pretend it is a tiny public company with 100,000 shares.

This year sales jumped from $1.5 million to $2 million. Did profit keep up?

Walking down the statement

Each step down the statement subtracts one kind of cost and leaves a new kind of profit.

Worked example

Here is Pebble Creek’s income statement for the past two years.

LineLast yearThis year
Revenue$1,500,000$2,000,000
Cost of goods sold−$870,000−$1,200,000
Gross profit$630,000$800,000
Wages, rent and marketing−$375,000−$500,000
Depreciation−$90,000−$100,000
Operating income$165,000$200,000
Interest expense−$25,000−$40,000
Profit before tax$140,000$160,000
Income tax (25%)−$35,000−$40,000
Net income$105,000$120,000
Shares100,000100,000
Earnings per share$1.05$1.20

Follow this year’s column step by step:

  1. Gross profit: $2,000,000 − $1,200,000 = $800,000.
  2. Operating expenses: $500,000 + $100,000 = $600,000. Operating income: $800,000 − $600,000 = $200,000.
  3. Subtract interest: $200,000 − $40,000 = $160,000 before tax.
  4. Tax at 25%: $160,000 × 0.25 = $40,000. Net income: $160,000 − $40,000 = $120,000.
  5. EPS: $120,000 ÷ 100,000 shares = $1.20.

Net income rose from $105,000 to $120,000, about 14%. Sounds fine. Margins tell a more careful story.

Margins: profit as a share of each sales dollar

A big company always earns more dollars than a small one, so dollars alone are hard to compare. A margin divides a profit line by revenue. It tells you how many cents the company kept, at that step, from each dollar customers paid.

Every margin slipped. Pebble Creek sold many more bikes but kept fewer cents from each dollar. Maybe it cut prices to win new bike shops, or parts got pricier. The numbers show what happened. The written part of the annual report, covered in the 10-K lesson, is where management has to explain why.

Compare with the past and with look-alikes

A margin on its own means little. First, compare a company with itself over several years. A gross margin that drifts down year after year can mean the company must keep cutting prices to win sales. One that climbs can mean customers will pay more for what it sells.

Second, compare it with businesses that do the same work, because normal margins differ hugely by industry. A gas station resells fuel it bought, so it keeps only a thin slice of each sale. A company that charges toy makers to use its cartoon characters can keep a much fatter slice. Judge a bike maker against other bike makers, not against a cartoon studio.

One-time items and adjusted profit

Some costs show up once: closing a store, settling a lawsuit, or marking down something that turned out to be worth less than the company paid. Many companies also publish an adjusted profit that leaves them out. Adjusted figures are also called non-GAAP numbers, because they step outside the official accounting rulebook, GAAP.

Suppose next year Pebble Creek closes its downtown store, and the closing cost lowers net income by $40,000. Reported net income comes in at $100,000. A press release then highlights adjusted net income of $140,000, with the closing cost added back. If the store truly closes once, the adjusted number is a fair view of the ongoing business.

Still, read it with care:

The SEC requires a company that publishes an adjusted figure to also show the official one and explain the difference. Start from the official number, then decide which adjustments you believe.

Key terms
Revenue
All the money customers were charged for what the company sold in the period.
Cost of goods sold
The direct cost of making or buying the products that were sold.
Depreciation
Spreading the cost of long-lasting equipment over the years it is used, instead of counting it all at once.
Net income
Profit after every cost, including interest and taxes.
Earnings per share (EPS)
Net income divided by the number of shares.
Margin
A profit line divided by revenue, shown as a percentage.
Adjusted (non-GAAP) profit
A profit figure the company calculates itself, leaving out costs it calls unusual.

Where to see it on Filing.fyi

The full income statement lives in each 10-K and 10-Q. On a company page, the filing timeline links straight to those reports, and the company’s separate filings page lists every one by category.

The score cards use these numbers too. The Piotroski F-Score checks whether gross margin improved from last year. The Beneish M-Score compares this year’s gross margin and sales growth with last year’s to look for numbers that seem too good. The P/E figure near the top of a company page divides the share price by a year of earnings per share. See how to read a Filing.fyi company page for the full tour.

Remember
  • The income statement covers a period of time and runs from revenue down to net income.
  • Gross, operating and net margins turn dollars into cents per sales dollar, so companies of any size can be compared.
  • Growing profit with shrinking margins, like Pebble Creek’s, is worth a closer look.
  • Compare margins with the company’s own past and with similar businesses.
  • Start with the official profit; treat adjusted profit as the company’s argument, not a fact.

This lesson is education, not investment advice. Examples use made-up companies and round numbers unless a real filing is named.

FI
Recommended reading Financial Intelligence (Karen Berman and Joe Knight) Written for managers with no finance training, it shows how profit is built up line by line and where judgment calls can change the result.
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