Zebra Technologies Corporation
ZBRA Technology · Communication EquipmentDeep value.
Zebra's sales grew 8.3% in 2025, but profit fell as costs rose.
The four readings.
What the filing actually says.
The forensic scores give a mixed but not alarming picture. The Beneish M-Score is -2.559, which is below -1.78 and therefore not in the elevated manipulation-risk zone; it is a screening measure, so a non-elevated reading reduces but does not eliminate the need for careful reading. The Altman Z″-Score is 3.30, in the safe zone, which suggests the balance sheet is not showing distress under that model. The Piotroski F-Score is 5 of 9 computable signals, a middling result consistent with profit weakening even as sales grew. The operating cash flow to net income ratio is 2.19, meaning $917 million of operating cash flow against $419 million of net income. That gap is partly explained by the $55 million in robotics exit costs, which included $45 million of impairments, a non-cash charge that reduced reported net income. Management's narrative centers on AI, the AVA and CF segments, and the Elo deal, while the Productivity Plan's total cost of $35-40 million is expected to be substantially completed in 2026. The risk factors describe difficulties from business complexity and acquisition integration, and a global footprint exposed to tariffs and geopolitical tension involving Russia and Ukraine, the Middle East, and China and Taiwan. Readers may want to look at the segment results in Note 20 to see whether the CF gross margin decline persists as Elo is consolidated, and at how the $587 million of repurchases was funded alongside the rise in long-term debt to $2.36 billion.
Catalyst.Growth in 2025 came from the AVA and CF segments, according to the MD&A, which ties it to demand improving from mid-2024 and to the Elo and Photoneo acquisitions. Net sales rose to $5,396 million from $4,981 million, up 8.3%, though organic growth excluding currency and acquisitions was 6.2%. Elo, acquired for $1,303 million in cash on September 30, 2025, is included in the CF segment, and Photoneo, acquired for about $62 million on February 28, 2025, sits in AVA. Management is also exiting its robotics automation solutions business and running a 2025 Productivity Plan that targets at least $20 million in annualized pre-tax savings.
Hidden risk.The most material tension is between revenue growth and earnings. Operating expenses rose 13.3% to $1,893 million, faster than sales, and net income fell 20.6% to $419 million. The effective tax rate rose to 25.2% from 16.9%, and gross margin slipped to 48.1% from 48.4%, which the MD&A partly attributes to tariffs. Long-term debt rose to $2.36 billion from $2.09 billion while the company repurchased $587 million of common shares, and total equity was flat at $3.59 billion in both years. The Beneish M-Score of -2.559 is below the elevated-zone threshold, so it does not flag manipulation risk, but readers may want to look at how acquisition and exit charges are classified.
What traders are betting.
The metric
Shares that traders have borrowed and sold, betting the price will fall, and not yet bought back. Brokers report the total to FINRA twice a month. Days to cover divides it by the shares that change hands on a typical day.
- Shares sold short
- 1.7M
- Change since Aug 31
- −11.3%
- Days to cover
- 2.9
What it tells us
Few traders are betting against ZBRA. Levels this low are common for large, widely held companies.
Short sellers closed some of their bets: shares sold short fell 11.3% since the Aug 31 report.
At normal trading volume, short sellers would need about 2.9 days to buy back every borrowed share.
How investors use it
- Squeeze watching. Some aggressive traders seek out heavily shorted stocks, betting that good news will force short sellers to buy back shares and push the price higher.
- Hedging. Funds short one company to offset risk in another, often owning a stronger business and shorting a weaker one in the same industry.
- Timing. Chart-based traders pair rising short interest with price patterns, such as a break below a level where buyers used to step in, to decide when to enter or exit.
- Warning sign. Some owners treat a sharp rise in short interest as a red flag and respond by tightening stop-loss orders or holding smaller positions.
Annual report, quarterly reports & proxy statement
The annual report (10-K), quarterly reports (10-Q), proxy statement (DEF 14A) and current reports (8-K) Zebra Technologies filed in the last 12 months, each linked to the original document on SEC EDGAR.
- Aug 4, 20268-KCurrent reportItem 2.02: Results of operations (earnings)0EDGAR →
- Aug 4, 202610-QQuarterly report0EDGAR →
- Apr 3, 2026DEF 14AProxy statement (2026-05-19)0EDGAR →
- Feb 12, 20268-KCurrent report (2026-02-12)No specific items found in 8-K.0EDGAR →
- Feb 12, 202610-KAnnual report (2025-12-31)Period: 2025-12-310EDGAR →
- Dec 15, 20258-KCurrent report (2025-12-09)Item 2.06: Material impairment (write-down)0EDGAR →
- Nov 24, 20258-KCurrent report (2025-11-20)Item 5.02: Departure/appointment of officers or directors0EDGAR →
- Oct 28, 202510-QQuarterly report (2025-09-27)Period: 2025-09-270EDGAR →
If this case caught your eye
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