Rollins, Inc.
ROL Consumer Cyclical · Personal ServicesFairly valued.
Rollins grew revenue 11% in 2025, but cash generation slowed in early 2026.
The four readings.
What the filing actually says.
The filings show a company whose reported profits and revenue have grown steadily, with the forensic scores broadly supportive of that picture. The Beneish M-Score is -2.699, which is below -1.78 and therefore not in the elevated manipulation-risk zone; this is a screening measure, and a result below that threshold means the model did not flag the financials, not that they are verified. The Altman Z-Score variant for non-manufacturers is 2.48, which falls in the grey zone between 1.10 and 2.60, an intermediate band rather than a clear signal either way. The Piotroski F-Score is 6 of 8 computable signals. Operating cash flow was 1.29 times net income for 2025, which is a constructive relationship, yet the first quarter of 2026 shows the ratio moving the other way. Goodwill was $1.38 billion and customer contracts $392.0 million at March 31, 2026, and the 10-Q states that purchase price allocations for acquisitions remain provisional and subject to adjustment, so readers may want to look at how those valuations change. On legal matters, the 10-Q describes a voluntary FTC Consent Order restricting certain employment non-compete covenants, which management does not expect to have a material impact, and it notes ongoing exposure to California Private Attorneys General Act claims and wage-and-hour matters. Total liabilities were $1.78 billion against equity of $1.38 billion at March 31, 2026. Readers may want to look at whether the tax and debt trends noted in the quarter persist in future filings.
Catalyst.Revenue rose to $3.76 billion in 2025 from $3.39 billion in 2024, an 11.0% increase, and net income reached $526.71 million. The MD&A says management believes demand remains favorable and that the company is well positioned to deliver strong results in 2026. It also cites a healthy acquisition pipeline and the Saela acquisition, which it says will expand the Rollins family of brands. In the first quarter of 2026, customer services revenue was $906.4 million, up from $822.5 million a year earlier, and operating income was $145.5 million compared with $142.6 million.
Hidden risk.First-quarter 2026 operating cash flow fell to $118.4 million from $146.9 million a year earlier, even though net income rose slightly to $107.8 million. Cash paid for income taxes rose to $42.5 million from $5.9 million, and management expects the timing of tax and interest payments to moderate. Short-term debt increased to $163.9 million from $123.7 million at year-end 2025, including $49.5 million of net commercial paper borrowings. Separately, the 10-Q says accrued insurance reserves rely on estimates that could prove insufficient, which could materially affect operating results.
What traders are betting.
The metric
Shares that traders have borrowed and sold, betting the price will fall, and not yet bought back. Brokers report the total to FINRA twice a month. Days to cover divides it by the shares that change hands on a typical day.
- Shares sold short
- 27.4M
- Change since Aug 31
- +79.1%
- Days to cover
- 3.7
What it tells us
A noticeable minority of traders is betting that ROL shares will fall.
Short sellers added to their bets: shares sold short grew 79.1% since the Aug 31 report.
At normal trading volume, short sellers would need about 3.7 days to buy back every borrowed share.
How investors use it
- Squeeze watching. Some aggressive traders seek out heavily shorted stocks, betting that good news will force short sellers to buy back shares and push the price higher.
- Hedging. Funds short one company to offset risk in another, often owning a stronger business and shorting a weaker one in the same industry.
- Timing. Chart-based traders pair rising short interest with price patterns, such as a break below a level where buyers used to step in, to decide when to enter or exit.
- Warning sign. Some owners treat a sharp rise in short interest as a red flag and respond by tightening stop-loss orders or holding smaller positions.
Annual report, quarterly reports & proxy statement
The annual report (10-K), quarterly reports (10-Q), proxy statement (DEF 14A) and current reports (8-K) Rollins filed in the last 12 months, each linked to the original document on SEC EDGAR.
- Jul 23, 202610-QQuarterly report0EDGAR →
- Jul 22, 20268-KCurrent reportItem 2.02: Results of operations (earnings)0EDGAR →
- May 1, 20268-KCurrent report (2026-04-28)Item 5.07: Shareholder vote results0EDGAR →
- Apr 23, 202610-QQuarterly report (2026-03-31)Period: 2026-03-310EDGAR →
- Apr 22, 20268-KCurrent report (2026-04-22)No specific items found in 8-K.0EDGAR →
- Mar 17, 2026DEF 14AProxy statement (2026-04-28)0EDGAR →
- Feb 12, 202610-KAnnual report (2025-12-31)Period: 2025-12-310EDGAR →
- Feb 11, 20268-KCurrent report (2026-02-11)No specific items found in 8-K.0EDGAR →
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